Product Roadmap

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Shipped

6

SmartLead delivery integration

Send AI-generated sequences directly to SmartLead campaigns with automatic lead syncing, campaign mapping, and delivery status tracking.

integrations

HubSpot CRM sync

Bi-directional sync with HubSpot — push enriched leads, pull contact updates, and track sequence engagement as HubSpot activities.

integrations

Instantly.ai delivery integration

Connect your Instantly accounts and push completed sequences directly into Instantly campaigns with full deliverability tracking.

integrations

8-step AI pipeline

Full end-to-end pipeline: Ingest → Company Enrich → Contact Enrich → ICP Score → Email Writer → QA Review → Sequence Writer → Delivery. Each step powered by your own AI keys.

pipeline

BYOK encryption (AES-256-GCM)

Bring your own API keys for all LLM providers. Keys encrypted at rest with AES-256-GCM and bound to your organisation with additional authenticated data to prevent row-swap attacks.

security

Custom sequence templates (1–20 steps)

Define your own multi-step email sequences with configurable delays, personalisation variables, and per-step tone settings. Templates from 1 to 20 steps.

pipeline

In Progress

4

Lead import from Apollo / LinkedIn CSV

Import leads in bulk from Apollo.io exports and LinkedIn Sales Navigator CSV files. Automatic field mapping, deduplication, and enrichment queue.

integrations

Zapier native integration

Connect Sequence Loop to 6,000+ apps via Zapier. Triggers for new leads, stage changes, and sequence completions. Actions for lead creation and campaign management.

integrations

Multi-sequence campaigns

Run different sequences per ICP tier — send premium sequences to Tier 1 prospects and efficient sequences to Tier 3, all from a single campaign.

pipeline

Lemlist + Woodpecker delivery integrations

Expand delivery options with Lemlist and Woodpecker. Push sequences to either platform with campaign creation, lead assignment, and response tracking.

integrations

Planned

10

Salesforce integration

Full Salesforce CRM integration — sync leads, contacts, and opportunities. Map ICP scores to Salesforce fields and log all sequence activity as tasks.

integrations

Custom webhook actions

Trigger custom webhooks on any pipeline stage change. Configure per-stage HTTP callbacks with templated payloads for your internal tools and workflows.

api

REST API for programmatic lead management

Full REST API with API key authentication. Create, update, and query leads programmatically. Trigger pipeline runs, manage sequences, and pull analytics.

api

AI reply classification

Automatically classify email replies as interested, objection, not now, or unsubscribe using AI. Feed classifications back into the pipeline for intelligent follow-up routing.

pipeline

Auto-follow-up based on reply sentiment

Intelligent follow-up sequences triggered by reply classification. Nurture "not now" replies, handle objections with tailored responses, and escalate positive signals.

pipeline

Email warmup monitoring

Monitor email warmup status across your sending accounts. Track deliverability scores, spam rates, and warmup progress with alerts for accounts that need attention.

analytics

Competitor mention alerts

Detect competitor mentions during company enrichment and flag them in the pipeline. Get alerts when prospects are evaluating or using competing solutions.

pipeline

Custom enrichment sources (BYOD API)

Bring your own data APIs as enrichment sources. Connect internal databases, third-party data providers, or custom scrapers to feed additional context into the pipeline.

api

SOC 2 Type II compliance

Achieve SOC 2 Type II certification. Comprehensive audit logging, access controls, encryption validation, and continuous monitoring to meet enterprise security requirements.

security

White-label / reseller programme

Run Sequence Loop under your own brand. Custom domains, branded UI, and reseller billing for agencies and consultancies that want to offer AI outbound to their clients.

ui

Under Consideration

6

SSO (SAML / OIDC)

Enterprise single sign-on via SAML 2.0 and OpenID Connect. Integrate with Okta, Azure AD, Google Workspace, and other identity providers for centralised access management.

security

Audit logs

Comprehensive audit trail for all organisation activity. Track who did what, when, and where — from API key changes to lead exports and sequence modifications.

security

Custom roles + permissions

Define custom roles beyond owner/admin/member. Granular permissions for pipeline access, lead management, settings, and billing — tailored to your team structure.

security

Multi-workspace billing

Consolidated billing across multiple workspaces. Single invoice, volume discounts, and centralised payment management for organisations running multiple brands or divisions.

ui

Dedicated infrastructure option

Run Sequence Loop on dedicated infrastructure for maximum isolation, performance, and compliance. Custom deployment regions, dedicated databases, and private networking.

security

SLA guarantees

Enterprise SLA with guaranteed uptime (99.9%+), response times, and dedicated support channels. Priority incident response and quarterly business reviews.

security